Professional Development Committee, Spring Technology Workshop
The Elements of Creating a Web PageHomePreviousNext



Whole site design

Page design

Color and Graphics



  • Announcing your site
  • What's new
  • Search engines


    Site map

  • Promotion -- Search engines
    The visibility of your Web site increases many fold if it is found by one of those Web robots, spiders, or crawlers (robot is the generic term) sent out to index Web sites. The likelihood that one of these creepy crawlies finds your site increases as other Web sites link to yours.

    Register with a search engine
    If you want your site to be found, register it with one or more of the search engine and/or directory sites out on the Web.

    Register-It ( is one of many companies that will register your site free with several indexes at once. Or you can go directly to each index and follow their registration rules. This is the best way but can be time consuming.

    Quick link to registration pages of main search engines:

    Search Engine Watch ( offers loads of information about Web search engines.

    Use META Tags
    Adding META tags to the HTML of your Web page allows search engines to easily index your page using the keywords you specifically tell it, along with a description of the site that you yourself get to write. Not all search engines support meta tags.

    There are many meta tag elements, but the most important for search engine indexing are the description and keywords tags. The description tag returns a description of the page in place of the summary the search engine would ordinarily create. The keywords tag provides keywords for the search engine to associate with your page.

    These are the meta tags placed on the top page ("welcome.html") of this site:

    <META NAME ="keywords" CONTENT="html, web, design, designing, creating, page, harvard">

    <META NAME="description" CONTENT="This web site offers suggestions for web page creation and design. This site was created as part of the Harvard University Library Professional Development Committee's 1998 Spring Technology Workshop series.">

    META tags can also be used to prevent your site from being indexed

    Remember <Title>
    As part of the HTML standard, every Web page should have a <TITLE> defined in its header. Page titles are important for navigation support since they are normally the default way to refer to pages in various navigation support mechanisms such as bookmark lists, history lists, overview diagrams, etc. Titles are also often used as the best way of listing retrieved pages in search engines.

    Meta Tag resources:

    Comments? Contact:
    Julie Wetherill
    Copyright 1998, Harvard University. All rights reserved. Revised March 1998TopPreviousNext