Professional Development Committee, Spring Technology Workshop
The Elements of Creating a Web PageHomePreviousNext

Introduction

Planning

  • Goals/Objectives
  • Audience
  • Content

    Whole site design

    Page design

    Color and Graphics

    Implementation

    Promotion

    Innovation

    Site map


  • Planning -- Audience

    Who will use your web site? Who are you writing for?
    Keep in mind your "client" population when developing content for a web site. What types of information and services do they need?

    Speak to your audience
    Avoid terminology or jargon that your audience may not understand.

    Accessibility issues
    Consider the hardware and software your clientele may be using to access your web site. The type and size of monitor they use will affect the usability of your web site. The same is true for the type and version of web browser they use. Are they connecting to your web site from a 28K modem (slow) or over a T1 line (fast)?

    Clients with disabilities may be using specially enhanced software to access your site. Have you designed your site for maximum usability?

    User demographics
    Is there information about the demographics of your client population that may be helpful in planning your web site? Once your site becomes available, consider using the a statistical information (automatically accumulated by your web server) to analyze use of your site.


    Comments? Contact:
    Scott Britton, or
    Martin Hollick, or
    Julie Wetherill
    Copyright 1998, Harvard University. All rights reserved. Revised March 1998TopPreviousNext